2026 is almost here, and for most marketers, plans are already locked in. AI, hyper-personalization, community-driven campaigns… they’re all on the list.
But what if the biggest opportunities aren’t the most obvious ones?
Our latest research digs beneath the surface to uncover the trends that could define success next year. The trends hiding in plain sight. This report connects the dots between fast-changing audiences, shifting habits, and the strategies built to meet them. We shine a light on:
• How AI is transforming insights, but without the right foundations, it's making them more generic • Where the real opportunity lies between intent and action, as consumers increasingly say one thing but do another. • Why social media is far from dead, and what this means for your 2026 media mix • How fandom is being redefined ahead of the 2026 World Cup, from gamers to culture lovers • Why Gen Alpha isn’t just Gen Z 2.0, and what that means for your next generation of customers
Discover the trends your competitors haven’t spotted yet, and connect the dots before they do.