Web·Creative Services
Redesign Website for Digital Creative Agency
We transformed an outdated digital presence into a high-octane branding ecosystem, resulting in a 45% uplift in qualified inbound leads.
Web DesignUI/UXBranding
Client · Digital Creative AgencyDuration · 14 daysService · Web Development
+45%
Inbound Lead Increase
97
Lighthouse Score (Mobile)
14d
Design to Launch
-62%
Bounce Rate Reduction
Overview
A digital creative agency had outgrown its five-year-old website — a static template that no longer reflected their calibre of work or converted the calibre of clients they were now attracting. We redesigned and rebuilt in 14 days.
The Challenge
The site had a 76% bounce rate, averaged 45 seconds of time-on-page, and was generating two to three inquiries per month. The homepage buried portfolio work below a wall of text, CTAs were buried at the footer, and mobile performance was critically poor (42 Lighthouse score on mobile). The agency was losing pitch opportunities because prospects were unimpressed before the first meeting.
Our Solution
We rebuilt the site on React with a mobile-first, conversion-first design system. Every design decision was tied to a measurable goal: reduce bounce rate, surface portfolio work above the fold, and make booking a call frictionless. The result was a 45% lift in inbound leads within 60 days of launch.
How We Did It
Our Process
01
Conversion Audit
Ran a full UX audit against the existing site, mapped the current user journey, and identified the five highest-impact changes to prioritise in the new build.
02
Wireframe & Design in Figma
Built three homepage concepts in Figma within 48 hours of kickoff. Client approved one direction with minor copy revisions. Design to handoff took 4 days total.
03
React Build & Performance Optimisation
Built the site in React with lazy loading, WebP image optimisation, and critical CSS inlining. Lighthouse score went from 42 to 97 on mobile.
04
Analytics & CRO Setup
Wired up GA4, Hotjar for session recording, and a heatmap on the homepage. Set up conversion events for form submissions and Calendly link clicks.
"We went from embarrassed to send people to our website to actively using it as a sales tool. The turnaround time was genuinely shocking — 14 days from brief to live."