Brand·Technology / SaaS

Shinkyowa – Brand Design

A rapid design sprint focused on constructing digital-first brand assets and fluid user pathways that convert browsers into loyal customers.

Brand DesignLogoIdentity

Client · ShinkyowaDuration · 7 daysService · Brand Identity

Brief to Full Delivery

Logo Format Variants

Social Media Templates

Approval Round

Overview

Shinkyowa needed a digital-first brand that could launch fast, scale internationally, and establish immediate visual authority in a competitive technology category — all within a one-week sprint.

The Challenge

The team was preparing for a product launch with a hard date and no visual identity beyond a rough name and a colour preference. They needed a complete brand kit — not just a logo — delivered fast enough to apply across their product UI, pitch deck, social profiles, and press materials simultaneously.

Our Solution

We ran a condensed two-day discovery and design sprint, cut approval rounds to one, and built the entire brand system in parallel rather than sequentially. The result was a complete digital-first brand kit delivered in 7 days: logo suite, colour system, typography, UI-ready icon set, and social templates.

How We Did It

Our Process

2-Day Discovery Sprint

Compressed the usual discovery process into a structured async brief and one 90-minute call. Established visual territory, competitive differentiation, and a final 3-word creative brief.

Parallel Design Execution

Logo exploration and type/colour system development ran simultaneously rather than in sequence, cutting total timeline by 40%.

Single-Round Approval

Delivered one primary logo direction and one alternative, with full context and rationale. Client approved primary with one minor revision. No additional rounds needed.

Digital Asset Pack

Produced a launch-ready asset pack: logo in 6 formats, brand colour palette with Hex/RGB/CMYK values, icon set in SVG, and 4 pre-built social media templates.

"We had a launch date and no brand. Seven days later we had a complete identity system. The speed without quality drop was genuinely impressive."
Shinkyowa Founder
CEO, Shinkyowa

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Our Process

2-Day Discovery Sprint

Compressed the usual discovery process into a structured async brief and one 90-minute call. Established visual territory, competitive differentiation, and a final 3-word creative brief.

Parallel Design Execution

Logo exploration and type/colour system development ran simultaneously rather than in sequence, cutting total timeline by 40%.

Single-Round Approval

Delivered one primary logo direction and one alternative, with full context and rationale. Client approved primary with one minor revision. No additional rounds needed.

Digital Asset Pack

Produced a launch-ready asset pack: logo in 6 formats, brand colour palette with Hex/RGB/CMYK values, icon set in SVG, and 4 pre-built social media templates.